KOHLER CO. LAUNCHES DELAFON BRAND IN VIETNAM AND INTRODUCES A NEW SHOWROOM TO CELEBRATE ITS 10 YEARS IN VIETNAM

Hanoi, December 4th 2016 ­– Celebrating 10 years of successful operations in Vietnam, Kohler – the global leader in the manufacturer of kitchen and bath products – continues to expand in the market by introducing one more Kohler Dedicated Showroom in RitaVõ Pro Center at 147 Hoang Quoc Viet Street, Cau Giay District. At the opening ceremony, Jacob Delafon – luxurious French bathroom brand is also officially launched to the Vietnam market with 5 artful collections inspired by Parisian design.  

Founded in 1889, Jacob Delafon has long been known as an embodiment of “French-style bathrooms” thanks to its luxurious products with meticulously-crafted details. The emotional, elegant, sophisticated Jacob Delafon products are born with the idea that bathroom is not exclusively for hygienic purposes, but also a place for fashion and relaxation. There are 5 exquisite collections of Jacob Delafon to be launched in Vietnam this time, namely, Terrace, Replay, Soprano, Halo and Rythmik.

“During 127 years of operation, French emotion and elegance are the common threads of all the creations of Jacob Delafon. Its products are the perfect blend of exquisite design, innovative technologies and high-end materials. Paris – the City of Light where the magnificent classical beauty harmoniously goes with the jubilant atmosphere of flea markets and the industrial spirit of modern life is an ultimate source of inspiration for creating Jacob Delafon collections. Moreover, the close historical affiliations between Vietnam and France have turned the French aesthetics of familiar landmarks in Hanoi into a familiar sight to the Vietnamese people. Therefore, I believe that Jacob Delafon will receive a warm-hearted welcome from Vietnamese customers,” said Larry Yuen, Group President – Kitchen & Bath.

Besides Jacob Delafon, ultra-luxury brand Kallista and Kohler kitchen cabinets and bathroom products will be available at this new showroom in Hoang Quoc Viet, Hanoi. The showroom takes up about 1.000 m2 within RitaVõ Pro Center, including an exclusive discussion space for architects and designers. The opening of the new showroom is a strategic step for Kohler in approaching its potential customers in the Northern region, who are known for their demands for luxury goods, and flourishing high-end real estate projects.

“RitaVõ has been a strong supporter of Kohler in the past decade. The reputation of a 143-year-old business has brought us invaluable lessons that significantly help to consolidate the leading position of RitaVõ in the field of distributing luxury goods. In return, the solid experience coupled with strong market understanding of RitaVõ also contributed to bringing Kohler closer to Vietnamese consumers nationwide. ”said Vo Mau Quoc Trien, Chairman of RitaVõ.

About Kohler

Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America’s oldest and largest privately held companies.  Kohler is a global leader in the manufacturer of kitchen and bath products, engines and power generation systems, cabinetry, tile and home interiors, and international host to award-winning hospitality and world-class golf destinations.

*In Vietnam, Kohler products are officially distributed by RitaVo. For further information, please contact: (08) 3744 4399/ (04) 6282 2846 or go to www.kohlervn.com.

Contact points

Farita Ally (Ms.)

Kohler Vietnam Limited Liability Company

Marketing Supervisor, K&B Vietnam

Tel: 08 3825 8120

Email: ally.farita@kohler.com

 

Nguyễn Thị Thanh Nga (Ms.)

Awareness id Public Relations

Email: nga.nguyen@awareness.com.vn

Tel: (08) 3514 9698

Mobile: 0918 062 306

 

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